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Tolaram Has Grown Through Innovation and Strategic Partnerships
We want to make a tangible difference to the communities we are a part of, and build sustainable brands through enduring partnerships with organisations that share our vision of a better future for all.
Global brands we work with include Indofood, Arla, Kellogg’s and Colgate-Palmolive.
Consumer Goods
We bring essential consumer products to over half a billion people across Africa.
Our world-class integrated local manufacturing facilities and vast sales and distribution network enable us to respond quickly to the evolving needs of our customers.
Our Consumer Businesses
Dufil Prima Foods, a joint venture with Indofood and Kellogg’s, is behind Nigeria’s best-loved brands, Mimee and Minimie instant noodles, Minimie Chinchin, Minimie Pasta, Power Pasta, Power Oil, Emperor Oil, Pure Flour, and Semolina.
Multipro is the largest sales and distribution company in West Africa, distributing our brands throughout Nigeria, Ghana and other countries in Africa. Multipro’s powerful consumer activation and route-to-market capabilities has been a proven enabler to brand-building.
TG Arla, a joint venture with Danish dairy company, Arla Foods, imports and packages Dano milk in Nigeria. Dano is now the market leader in the milk powder category, having doubled its sales volume within the first two years of our partnership.
Tolaram formed a joint venture with Kellogg’s in 2015 to develop snacks and cereals for the African market, and noodles for the rest of Africa. Since then, we have successfully launched Kellogg’s Noodles in Egypt and South Africa and are now selling close to half a billion packets a year across these countries. Today, we are also one of the largest players in the cereal category in Africa.
Tolaram’s joint venture with Colgate brings innovative oral, personal, and home care products to consumers across Nigeria. This joint venture also saw Colgate investing in Hypo Homecare Products Limited, a Tolaram-founded market-leading bleach business that revolutionised the market for bleach by making it available in single-portion sachets.
Launched in 2018, Lush Hair exemplifies Tolaram’s successful pivot from a legacy textile business to a premium lifestyle brand. By transforming its expertise in textiles, Lush Hair has rapidly become one of our fastest-growing businesses, now with a strong presence across multiple countries in Africa. This strategic evolution highlights Tolaram’s agility in adapting to consumer trends and delivering high-quality products to meet the growing demand in the haircare and beauty sector.
Tolaram acquired Guinness Nigeria’s breweries in 2024 and continues to brew the iconic stout alongside distributing Guinness and other Diageo premium spirits. This strategic partnership enhances our commitment to delivering world-class products, creating value for consumers and building on our legacy of excellence.
Fintech
We aspire to create financial inclusion for communities and continue to seek strategic opportunities that further our fintech aspirations.
We own Amar Bank, Indonesia’s first and only pure-play neobank, including Tunaiku, its award-winning, micro-loans platform, and Senyumku, its fast-growing savings app.
Our Fintech Businesses
Amar Bank – Amar Bank is committed to revolutionising the banking experience, educating the consumers to increase financial awareness, and creating financial security through positive saving habits driven by cutting-edge technology.
Tunaiku leverages big data technology to process and approve loans of up to USD1,900 to individuals and MSMEs, with a loan term of 6-20 months.
Infrastructure and Industrials
We are committed to creating economic opportunities in the markets in which we have a presence.
We are building Nigeria’s first privately-owned special economic zone with a fully integrated deep-sea port. Our award-winning logistics business keeps the country’s largest brands moving. In Estonia, we are making strides in sustainable packaging through our integrated pulp and paper mill.
Our Infrastructure and Industrials Businesses
Lagos Free Zone already hosts several multinational businesses. When completed, the 830ha free zone will have the capacity to host more than 100 businesses and provide a 50,000-strong community with a place to live, work, and play.
Lekki Port, the single largest private infrastructure investment in Nigeria and built in partnership with China Harbour Engineering Company, is expected to have an aggregate impact of approximately USD361 billion on the Nigerian economy over its 45-year concession period.
BHN is an award-winning market leader in logistics and haulage. Its extensive fleet of over 4,000 vehicles serves the needs of some of Nigeria’s biggest brands.
Horizon is the only sack kraft paper producer in the Baltics. The mill uses 100% virgin long fibres, sourced only from certified sustainable forests, to produce a range of packaging products that are renewable, reusable, recyclable and biodegradable.
Unlock the potential of emerging markets and new technologies with us
We are an emerging market specialist with deep knowledge and experience across Asia and Africa. Backed by solid market insights and operational excellence, we successfully introduce new products and services into these markets.
We are committed to the long-term viability of all our partnerships and strive to create win-win outcomes for all.